Podcasting has become a popular way to make money online, especially through platforms like Spotify and Apple Podcast
Spotify comes in the second-biggest spot for podcasters, right after Apple Podcasts.
Last year, Spotify released a list of the most popular and most-listened podcasts, these are
- The Joe Rogan Experience ($200M)
- The Daily ($12M)
- Crime Junkie ($8M)
- The Michelle Obama Podcast ($100M)
- The Joe Budden Podcast ($6M)
- Pod Save America ($10M)
- TED Talks Daily ($13m)
What is a Podcasting?
Podcasting is akin to having your own radio show on the internet, just like Spotify podcasts.
It is a way for people to create audio content on different topics, like news, stories, interviews, or even conversations between two individuals.
Whether it’s discussing current events, sharing personal stories, or having deep conversations with interesting people, podcasting lets you do it all
You can listen to podcasts on your phone, computer, or other devices whenever you want, and there are tons of shows on Spotify to explore.
It is like subscribing to a magazine, but instead of reading articles, you’re listening to conversations or stories.
Difference between Podcast vs Podcasting
Here is a simple difference between Podcast and Podcasting,
|An episode of an audio show online.
|It’s the whole process of making that episode.
|Example: one episode of “The Joe Rogan Experience.”
|Now, imagine everything Joe Rogan and his team do to make and share that episode.
|You listen to episodes you like.
|You’re the one making and sharing those episodes with the world.
basically, a podcast is what you listen to, like an episode of your favorite show.
On the other hand, podcasting is the whole process of making that content, from recording to sharing it online. And the person who creates and shares the content is called a podcaster.
So, you’ve set up your podcasting channel and chosen a great name – that’s awesome,
But when it comes to getting famous and making money from podcasting, many of us feel overwhelmed.
That’s why here are 12 essential tips that anyone can follow without jumping into technical settings.
These tips are crucial for starting to earn money from podcasts on Spotify, and they’re not as hard as you might think.
7 Tips to Make Money from Podcasts on Spotify
Build a Strong Audience Outside of Spotify
Why is that? Building a following outside of Spotify can help you become recognized quickly, as Spotify alone cannot provide you with a sufficient amount of attention, even if you run advertisements.
Therefore, you must first establish your authority on other platforms, like YouTube, Instagram, etc. outside of Spotify. After that, you can promote your podcast channel there, and you’ll notice that growing your Spotify account will happen faster
Interviewing Famous Personalities
Interviewing a famous personality helps you to grow your Podcast, which is indeed true.
You might say that it’s not as easy as it sounds, but you have to admit that many famous podcasters on platforms like Spotify or YouTube have gone viral because of this strategy.
They’ve either conducted interviews that went viral themselves or featured guests whose presence attracted significant attention.
A prime example would be “The Joe Rogan Experience” After his interview with Elon Musk, his podcast channel spread like wildfire across the internet.
Stay Consistent for Success
Success often comes from being consistent. If you want to make it big, you’ve got to keep those episodes coming regularly because it increases engagement and listener loyalty.
Data shows that podcasts with consistent publishing schedules have higher listener retention rates.
Furthermore, platforms like Spotify reward consistent content creators by promoting their podcasts more prominently in search results and recommendations
Do Proper SEO
Here’s a tip, If you want more people to find your podcast, you need to focus on SEO (Search Engine Optimization). This means using the right words and descriptions that match what people are searching for on Spotify.
When your podcast has well-chosen keywords and descriptions, it’s more likely to show up in search results.
So, make sure to use relevant keywords in your titles, descriptions, and episode titles. This will increase your chances of getting noticed and ranking higher on Spotify search.
Explore Multiple Income Streams
Relying only on ad revenue might not cut it in the long run.
Here you have to play smart and look for other ways to make money from your podcast, like selling merchandise or offering paid subscriptions.
Other ways to make money from Podcast on Spotify:
- Affiliate Marketing
- Brand Sponsorship
- Paid Exclusive content
- Donations or Support
- Selling Merchandise
- Selling Podcast Courses
Stay Unbiased and Honest
Ever noticed how the most popular podcasts are the ones that keep it real? It’s true.
When you’re genuine and honest when talking about controversial topics like elections or government, people really connect with you.
So, always aim to be unbiased in your opinions. That means giving a fair look at all sides of the story. It’s what viewers love and what keeps them coming back for more.
Who is Joe Rogan?
Joe Rogan is a comedian, mixed martial arts commentator, actor, and host of “The Joe Rogan Experience,” one of the most popular podcasts globally.
Born on August 11, 1967, in Newark, New Jersey, Rogan began his career in stand-up comedy and gained fame as a cast member of the television show “NewsRadio.”
He later became a commentator for the Ultimate Fighting Championship (UFC) and hosted the reality show “Fear Factor.”
Rogan’s podcast, “The Joe Rogan Experience,” covers different kinds of topics, including comedy, politics, philosophy, and interviews with various guests, including celebrities, scientists, and experts.
How much Money does Joe Rogan make from his Podcast?
“The Joe Rogan Experience” podcast has become really popular and is always one of the top listened-to podcasts worldwide.
In May 2020, Rogan signed an exclusive licensing deal with Spotify reportedly worth $100 million.
In February 2022, Spotify said they’re sticking with Rogan for more years and giving him up to $250 million. This big number shows how much money he is making from his podcast.
Who is the Top 1 Podcaster in the World?
At the moment, Joe Rogan, who hosts “The Joe Rogan Experience” is the top-ranking podcaster in the world, with 368 million views on YouTube.
His first episode with Elon Musk attracted the highest amount of views.
Final Conclusion on Make Money from Podcast
You can make money from your Spotify podcast, which is great, but it needs dedication and regular work.
While examples like Joe Rogan’s $250 million huge deal show what’s possible, not everyone will have the same success. Still, if you keep going, make good content, and market yourself well, you can earn money from your Spotify podcast.